Create and sell pieces you know will be popular – create the sort of thing you would like to buy! However, before getting too carried away, it’s important to validate your business. Approach friends and family and share with them your ideas. Ask if they would be willing to buy some custom t-shirts or other products from you.
I’ve found baby onesies to be one of the best products to start selling Whenever babies are born, everybody buys them a present. A locally designed onesie is a cool gift to give and they sell well.
Test your ability to create, market and sell on a small scale before attempting to do it on a larger scale.
Getting the best equipment isn’t always necessary right at the start.
While good cutting machines are relatively cheap, good heat press machines are more pricey. You do not need the best of the best when you first get going, but make sure you choose something semi decent!
It is very important to have a beautifully designed website from which to sell t-shirts. However, to start off with, while you’re testing things out, it might be better to sell to people locally.
If you don’t already know much about e-commerce, it takes time to learn. It will take time to build a website, for it to rank in the search engines, for momentum to build, and for orders to start coming in.
Selling locally may be easier to get initial business in your area, and save you the expense of setting up a site if it turns out not to be your thing!
1. Clubs & Societies
You are likely to have a wide array of clubs and societies in your town or city. Especially if you have a college or university nearby. These groups, small or large, are ripe for a t-shirt entrepreneur! Having a t-shirt with the group name or logo is a way of further cementing that bond that develops among group members.
Find a group who have a logo but don’t have any merchandise (yet!). Make the t-shirt and pitch it to them. See if they’ll present an order form to the rest of the group. If your t-shirt concept is good there will be plenty who go for it. If there are 50 people in the group and 40 decide to buy, it has been well worth your time.
What types of clubs and societies are there in a given area?
Sports clubs – football, basketball, soccer, tennis, Frisbee golf and everything in between
Miscellaneous clubs – chess, bowls (or is that a sport?), book clubs and coffee groups
University groups – the scavenger hunt group, ballroom dancing, French group and hundreds of others
University societies – the Alexander Hamilton Society, Astronomical Society and so on
Don’t worry if another t-shirt business is in the same area. They may not be actively approaching groups and pitching ideas like this. These groups are yours for the taking.
Local churches are another potential customer base, and you shouldn’t feel intimidated about approaching them! Of course, if you’re already part of one you’ve got an easy in. Not only can you sell t-shirts to the church at large, but also to smaller groups within it.
What might a church want a t-shirt for? Possibly for a church camp, conference or other large event.
Smaller groups within a church that might buy a tee include:
Youth groups wanting a tee to remember a particular year of meeting together
Bible study groups who’ve grown particularly close
Church sports teams – often indoor soccer or volleyball!
Or for when the church is out serving the community in a particular way they often use church t-shirts to identify themselves
The same applies to local schools as applies to churches. The school on the whole might be interested in having a t-shirt made up for a current year. This fosters unity and participation among the attenders and wider community. It is also nice to have a tee when it’s all over to remember past times.
There are also, as always, smaller groups within the larger body as well. For example:
A particular class at school might like their own t-shirt
School sports teams – not just an item as part of a uniform while playing the games, but something a bit more fun to remember the year and the team by
School camps are a popular t-shirt time
Even the teaching staff might like a tee celebrating making it through another year!
Schools are a wealth of opportunities. Find some email addresses on their website and start offering your services!
Local cafes and restaurants are another opportune place to find customers for your t-shirt business. There are many opportunities to sell your wares.
These businesses need branded tees or shirts for their staff. Restaurants and cafes are the natural choice for starters. Many workers in these spots are simply wearing unmarked black or white tees. Approach the owner to see if you can give them a sample tee with their logo on it. It’s much more professional for staff to be wearing branded uniforms.
5. Trades People
Trades people are an excellent group to target for t-shirts or other branded products. In particular small owner operated trades businesses. These people are often very busy juggling a multitude of tasks. Finding someone to do up some work t-shirts is not always at the top of their list, but if you approach them they can be very receptive.
It’s pretty obvious who trades people are, but let me list a few to get your mind juices flowing:
Builders, plumbers, electricians, plasterers and painters
Carpet layers, heating and cooling specialists, tilers and carpet cleaners
Gardeners, cleaners, chimney sweepers and gutter cleaners
And no doubt there are many other types of in home services who require branded uniforms. Try and figure out who doesn’t yet have one and convince them they need some.